Introduction

All The Way Lda. prioritizes your privacy. This Privacy Policy aims to describe the purposes for which your data will be used, how it will be processed, potential data sharing, data retention, and how to exercise your rights regarding the data we process, by defining appropriate contact methods. This digital platform complies with the requirements of the General Data Protection Regulation and Law no. 58/2019, of August 8, and declares that it uses appropriate means to ensure constant adaptation to various legislative updates/changes, ensuring data security, without prejudice to the potential fallibility of internet security measures.

This document may be modified at any time without prior notice to users. The translation of the information in this document may compromise its form or content, so only the Portuguese version (PT-PT) should serve as the standard in case of conflict or doubt.

Who is responsible for your data?

  1. All The Way Lda. is responsible for processing your data, as presented in this privacy policy.
  2. Our website is hosted on Shopify, Inc.'s e-commerce platform, so the data processed as a result of using the website is also their responsibility, and they ensure secure and certified data storage.

Why do we process your information?

All The Way, Lda. will only process your personal data:

1) For the purpose of fulfilling contractual obligations resulting from purchases made through the website www.getalltheway.com, namely through the collection of contact and billing data.

2) In pursuit of a legitimate interest, such as:
- Development and maintenance of our platform,
- Provision of technical assistance;
- Prevention and detection of fraud;
- Ensuring network and information security;
- Provision of services or information.

3) With your consent to process your personal data for specific, explicit, and legitimate purposes; and/or

4) If it is necessary to comply with applicable legal obligations.

Purposes for processing your information?

  1. When filling out the pre-registration forms on our platform, your personal data (such as name, email, phone number, or address) is collected by All The Way, Lda. and processed to answer your questions and requests or to provide you with information.
  2. Potential data transfers operate, in particular, through:

- IT infrastructure services such as firewalls, WAF, IDS, and IPS, hosting

            - Services for validating personal data and identification

- Marketing services;

  1. By providing your contact details, All The Way, Lda. may contact you for clarification on the services to be provided or for marketing and communication actions of its services, provided you have consented to the processing of your personal data for this purpose. If you consent, you will receive marketing communications via email, SMS, MMS, or other relevant telematic means. However, it is your right, as the data subject, to object to this data processing.
  2. Your consent is essential for All The Way, Lda. to process your personal data for certain purposes. If you choose not to give your consent, your visit and use of this digital platform will not be affected.

How long do we keep your information?

Our policy is based on retaining data only for the period necessary to fulfill the purposes for which it was collected. However, in certain cases, we may retain data for longer periods, particularly when required by law.

 

What rights do you have as a data subject?

  1. At any time, you can:

1.1 Request access to the information we hold about you:

As the data subject, you have the right to obtain confirmation as to whether or not data concerning you is being processed, and, where that is the case, access to the personal data and information provided for by law.

1.2 Request the rectification of information if it is inaccurate or incomplete:

As the data subject, you have the right to have All The Way, Lda. rectify inaccurate or incomplete data concerning you without undue delay.

1.3 Request the erasure of your personal data

As the data subject, you have the right to request All The Way, Lda. to erase your data without undue delay, and personal data must be erased without undue delay when, in particular, one of the following reasons applies:

  1. a) The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed;
  2. b) You withdraw your consent on which the processing is based (in cases where processing is based on consent) and there is no other legal ground for the processing;
  3. c) You object to the processing and there are no overriding legitimate grounds for the processing.

1.4 Request the limitation of processing your personal data

As the data subject, you have the right to request All The Way, Lda. to restrict the processing of your data if, in particular, one of the following situations applies:

  1. a) You contest the accuracy of the personal data, for a period enabling All The Way, Lda. to verify the accuracy of the personal data;
  2. b) The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
  3. c) All The Way, Lda. no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims;
  4. d) You have objected to processing, pending the verification whether the legitimate grounds of the controller override those of the data subject.

1.5 Object to the processing of your personal data

  1. In cases where data processing is carried out for the legitimate interests pursued by All The Way, Lda. or data processing is carried out for direct marketing purposes or profiling, you may also, at any time, object to the processing of your personal data.
  2. If the processing depends on your consent, you have the right to withdraw it.

3.1 If consent is legally necessary for the processing of personal data, the data subject has the right to withdraw consent at any time, although this right does not compromise the lawfulness of processing carried out based on consent previously given, nor the subsequent processing of the same data, based on another legal basis, such as the fulfillment of a contract or legal obligation to which All The Way, Lda. professionals are subject.

  1. If you wish to exercise any of your rights, you should contact us in writing, via email at clients.alltheway@gmail.com.
  2. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to prove your identity to ensure that personal data is only shared with its owner.
  3. You should bear in mind that in certain cases (for example, due to legal requirements) your request may not be immediately satisfied.
  4. In any case, you will be informed of the measures taken in this regard, within one month from the moment the request is made.

 

Security and Confidentiality

  1. Our priority is to keep your data safe, and we guarantee the use of appropriate security measures to ensure the protection of your personal data and prevent unauthorized access. We subject our security systems and policies to periodic reviews to ensure that data is secure and protected. However, the transmission of information via the Internet is not completely secure, and we cannot absolutely guarantee the security of information transmitted through our online site.
  2. We also respect the confidentiality of your information. As such, we do not sell, distribute, or otherwise commercially make your information available to any third party. All The Way, Lda. is committed to keeping your information confidential in accordance with this Privacy Policy and applicable law.
  3. Registration on the website for the purpose of accessing certain functionalities and the transmission of any personal data constitute your acceptance of this Privacy Policy and imply and tacitly declare and guarantee that: (i) you have read, understood and fully accept the privacy policy of All The Way, Lda.; (ii) you are aware of the characteristics, constraints, limitations and defects of the Internet, and in particular, that data and information transmissions via the Internet only benefit from relative technical reliability; (iii) you acknowledge that any digital platform on the internet is subject to unauthorized third-party intrusions and that access for its users may consequently be interrupted, and also that information circulating on the Internet is not protected against possible diversions (free access) or against possible viruses. iv) All The Way, Lda. cannot be held responsible for damages suffered by users and caused or not by third parties by accessing data transmitted by the owner on this website or elsewhere on the Internet;
  4. All The Way, Lda. discloses its data protection policy so that Users can freely and consciously determine and express, through their registration on the digital platform, their willingness to transmit, or not, their data to All The Way, Lda. and the terms under which they do so.
  5. All The Way, Lda. also informs that the personal data entered by the respective data subjects will constitute a computerized file of personal data, owned by All The Way, Lda., which will be under the responsibility of this company.
  6. All The Way, Lda. is the responsible entity and the recipient of the personal data transmitted by Users.
  7. The data transmitted to All The Way, Lda. is intended for the management of contacts with customers and users of the platform, as well as the establishment of contact between different types of users, and also for the promotion of products and services (direct marketing) by All The Way, Lda., or any subcontracted entity.
  8. All The Way, Lda. informs that Users may exercise their rights of access, rectification, modification or cancellation of their data free of charge and at any time, by sending an email or registered letter addressed to All The Way, Lda. at the following email address clients.alltheway@gmail.com

 

Cookies

  1. Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system.
  2. If a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that allows the browser to be uniquely identified when the website is accessed again.
  3. We use cookies with the aim of making our website more user-friendly, effective, and secure. Furthermore, cookies allow our systems to recognize your browser, even after a page change, and offer you services. Some functions of our website cannot be offered without the use of cookies. For this, it is necessary that the browser is recognized even after a page change.
  4. We also use cookies on our website for the purpose of analyzing the browsing behavior of our website visitors. In addition, we use cookies with the aim of subsequently addressing page visitors on other websites with targeted and interest-related advertising.
  5. The stored data will thus be pseudonymized by technical precautions. Therefore, it is not possible to continue to assign this data to you. The data will not be stored together with other personal data about you. Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies already stored can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.
  6. In the following links, you can find out how to manage cookies in the most important browsers (including disabling them): 

Chrome browser: https://support.google.com/accounts/answer/61416?hl=de  

Internet Explorer:

https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies 

 Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen  

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac  

 

Use of Google Analytics 

  1. On our website, we use the web analytics service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The data processing serves to analyze this website and its visitors.
  2. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services to the website operator related to website usage and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other Google data.
  3. Google Analytics uses cookies that allow an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.
  4. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google in member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
  5. Your data may be transferred to the USA, and data transfers to the USA are subject to an adequacy check by the European Commission. You have the right to object at any time for reasons arising from your particular situation to this processing of personal data relating to you. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, please note that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent the storage of data generated by the cookie and related to the use of the website (including your IP address) for Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de].
  6. You can set an opt-out cookie to prevent Google Analytics from collecting data across multiple devices. Opt-out cookies prevent future storage of your data when you visit this website. You must disable all systems and devices in use to be fully effective. For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.htmor https://www.google.de/intl/de/policies/.

 

Use of remarketing or "similar audiences" function of Google Inc. 

  1. We use on our website the remarketing or "similar audiences" function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
  2. This function serves to analyze visitor behavior and interests. Google uses cookies to perform the analysis of website usage, which forms the basis for creating interest-based advertisements.
  3. Cookies are used to record website visits and anonymous data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, advertisements will be displayed that are likely to take into account previously requested product areas and information.
  4. Your data may also be transferred to the USA, and data transfers to the USA are subject to an Adequacy Decision by the European Commission. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data relating to you. You can permanently disable the use of cookies by Google by following the link below and installing the provided plug-in: https://support.google.com/ads/answer/7395996?hl=de.
  • Alternatively, you can opt out of third-party cookie usage by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and following the opt-out information provided. For more information about Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/

    •  

    Use of Google Adwords Conversion Tracking 

    1. We use the online advertising program “Google AdWords” on our website and, in this context, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
    2. When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data, and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to that page.
    3. Each Google AdWords customer receives a different cookie. As a result, there is no way to track cookies across AdWords customers' websites. The information stored using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag.
    4. However, we do not receive any information that personally identifies users. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you. To do so, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software.
    5. However, we would like to point out that, in this case, you will not be able to use all functions of this website to their full extent. You will not be included in the conversion tracking statistics. Furthermore, you can disable personalized advertising for you in the advertising settings on Google. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de.
    6. You can also disable the use of cookies by third parties by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information provided. More information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

     

    Use of Facebook Remarketing 

    1. We use the remarketing function “Custom Audiences" from Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook").
    2. This function aims to target website visitors with interest-based advertising on the Facebook social network. For this purpose, the Facebook Remarketing tag has been implemented on the website. Through this tag (pixel), a direct connection to Facebook's servers is established when visiting the website, transferring to Facebook's server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account.
    3. When you visit the Facebook social network, personalized Facebook ads based on your interests will be displayed. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data relating to you.
    4. Please contact us to deactivate the “Custom Audiences” function. You can find more detailed information about the storage and use of data by Facebook, about your rights in this regard, and about ways to protect your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/. 

    Use of YouTube

    1. We use the video embedding function of YouTube LLC on our website. (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube").
    2. YouTube is a service associated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The function displays videos stored on YouTube in an iframe on the website. The “Enhanced privacy mode” option is enabled.
    3. This means that YouTube does not store any information about website visitors. Only when you watch a video will information about it be sent to YouTube and stored there. You can find more information about the storage and use of data by YouTube and Google, about your rights in this regard, and about ways to protect your privacy in YouTube's privacy policy (https://www.youtube.com/t/privacy).

    Do you have any questions?

    If you have any questions regarding the processing of your personal data, or if you wish to exercise any of your rights, please contact us:

    Email: clients.alltheway@gmail.com

    Please note that All The Way, Lda. will occasionally update this Privacy Policy. We ask that you review this document periodically to stay up-to-date.